Samsung
reiterated its commitment to the multi-platform strategy in the mobile
phone market by announcing three phones powered by Android, Windows Phone and Bada operating software.
"We are very proud and delighted to announce Omnia W - India's first
smartphone based on the Windows 7.5 platform. The launch of Wave III
that uses Bada 2.0 platform along with Galaxy Y, our Android
based entry-level smartphone, only adds to the excitement," said Ranjit
Yadav, country head (mobile & IT) at Samsung India.
"Mobile consumers today are looking for high-performance devices that
are easy and intuitive to use, look great, and enable them to create and
share rich multimedia content with ease. Our smartphones
deliver on all these counts and by launching three smartphones across
three different platforms and price points, we are giving consumers more
choice," added Yadav.
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Omnia W, sporting a contemporary design with a metallic finish, comes
with a 3.7-inch SuperAMOLED display. It has a 5MP camera and a 1.4GHz
processor. Omnia W is priced at Rs 19,990. The phone is expected to be
available in the first week of November.
Microsoft claims the
latest version of Windows Phone 7 - Mango - has been developed to
provide an easy and socially-connected smartphone experience. It sports a
new browser based on Internet Explorer and has tight Twitter, Facebook and Bing integration.
Samsung claims it has enhanced Windows Phone experience by including
inclusion of a set of Samsung-exclusive productivity apps like AllShare,
which provides seamless content transfer between the smartphone and
other DLNA-enabled devices such as HDTVs and digital cameras.
The Bada phone
Wave III is Samsung's flagship smartphone utilizing the Korean
company's Bada operating software. It has a 4-inch SuperAMOLED display, a
1.4GHz processor, a 5MP camera and a 9.9mm brushed-metal case.
Samsung claims Bada 2.0 platform brings together a wide variety of new
capabilities including multi-tasking, Wi-Fi Direct, and voice
recognition. It enables smartphone users to experience advanced services
such as photo and file sharing without Internet networking. The phone
comes with ChatON, Samsung's proprietary mobile communication service
that works across all major mobile devices. Wave III is priced at Rs
19,600. Samsung said that the phone will reach market before the end of
this month.
Entry-level Android phone
Powered by the Android 2.3 Gingerbread operating systems, the compact Galaxy Y
is aimed at younger consumers. The phone has an 832MHz processor, a
three-inch TFT touchscreen, a two mega-pixel camera and a user interface
customized with Samsung's TouchWiz. Galaxy Y is priced at Rs 7,830 and
it will be available in shops this week.
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